Before any SMS can be sent across Indian networks, the exact message wording must be pre-approved on the DLT portal as a Content Template.
Using Variables for Dynamic Information
Your messages often include customer names, OTP codes, order numbers, or dates. In DLT templates, dynamic content is represented by {#var#}.
Dear {#var#}, your verification OTP for logging into SAM Technologies is {#var#}. Valid for 10 minutes.
Categories of Templates
- Service Implicit: Critical notifications, OTPs, booking updates, and password resets that customers expect.
- Service Explicit: Commercial messages sent to existing customers with their prior consent (updates on services, renewal reminders).
- Promotional: Sales broadcasts, festive discounts, and marketing promotions sent during telecom-allowed daytime hours.
Common Mistakes to Avoid
Avoid putting promotional slogans or marketing links inside Service Implicit templates. Always include your brand name clearly within the message text so customers know who sent the alert.