Understanding the difference between promotional and transactional SMS is key to running effective and compliant campaigns—especially in cities like Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune, where businesses rely on fast, reliable communication.
Promotional SMS is used to market offers, discounts, or events and is typically sent to customers who have opted in. These messages are great for reaching large audiences during festive seasons or flash sales but are restricted by DND rules and time windows (usually 10 AM to 8 PM).
Transactional SMS, on the other hand, is used to deliver important information such as OTPs, order confirmations, payment alerts, or appointment reminders. These messages are delivered 24/7, even to DND numbers, and are ideal for industries like banking, healthcare, and e-commerce across busy metro areas.
In cities where competition is high and timing matters, using the right type of SMS ensures higher engagement, compliance, and customer trust.
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